At The Nappy Store we swear by this product, as do many midwifes. For relief from sore or cracked nipples you cant bet Purelan Nipple Cream. This all-natural product is 100 percent hypoallergenic lanolin and soothes sensitive or dry nipples, also ideal for dry skin on baby. No need to remove before breastfeeding it's completely safe and replenishes the natural oils depleted by frequent sucking.
Tip: Purelan is also brilliant on your lips, keeping them looking moist and fantastic highly recommended!